By reading, marketers can find new ways to take advantage of the platform’s reach to go along with their knowledge of the latest trends in social media such as user-generated content and mobile-first posts. It also sheds light on the effects of the pandemic on the app’s usage. This article notes down the latest figures on the total WhatsApp revenue and the app’s user base and usage rate. And it looks to extend its dominance in the coming years, with a lot of people stuck at home due to the COVID-19 pandemic. Currently the largest messaging app in the world, the app is home to billions of users and a bustling business hub.
Messaging applications have made this possible, and among the first platforms that come to mind is WhatsApp. And thanks to technology, we can socialize even if our friends, peers, and family are not in close proximity.
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